Content

Mews recognizes that content is design and we approach it the same way. We use data, careful consideration, and justification for every word.

Terminology

Word list

All of the terms we use in our products at Mews.

Clarity and consistency

Always write with clarity over consistency in Mews. To keep texts clear, follow industry terminology and clear language to explain where the user is and what happens next. Use consistency when it makes sense. Consistency should always serve clarity, and never be an end in and of itself.

Conversational language

Keep content conversational by following the say it, write it principle. Our users are people and appreciate being addressed with language that they understand.

Check if your email is entered correctly.

Entry invalid, try again.

Active voice

Use language that helps users accomplish what they need to do, as quickly as possible. Guide users through the product by using verbs at the beginning of sentences whenever possible.

Your booking info can be updated by logging into your account.

Passive voice

Use in products when communicating a status. It can also be used for system alerts when we cannot give users a single clear solution or explain what happens next.

Payment was not authorized

Have your payment authorized by contacting with your bank

The problem may be on our side.

Politeness

We want our users to be addressed with a calm and respectful tone. Use “please”, “thank you” and “sorry” when appropriate, but do not overuse them.

Please

Use “please” when it’s appropriate. It is not required to include “please” at the beginning of a sentence every time we ask our users to perform an action, particularly if what they are being asked to do is necessary for the system to work. Being straightforward makes text more scannable.

Your booking details were sent to your email.

Please check your email for your booking details.

Thanks

In some situations, we like to thank our users, and the way we thank them depends on the situation and context they are in. For light-hearted moments, like when our users make a purchase, "thanks" works well. For negative situations, like if we cause our users to wait, use "thank you" as it’s received more sincerely.

Thanks for your purchase.

Thank you for your patience.

Acronyms and jargon

Use acronyms and industry jargon when appropriate in hotel facing products. Avoid using any acronyms or industry jargon in any guest facing parts of the product. Be clear and use widely understandable terms instead.

Abbreviations

As a general rule, avoid abbreviations where possible. They add difficulty to the localization process and can break designs.

There are some abbreviations that are common enough across languages that they may be used in situations with strict space limitations.

Max.

Min.

Accessibility

Our product should be easily scanned and understood by all our users, whether they are on a desktop, mobile device, or using a screen reader. Keep in mind that our users may not be completely focused on their device, and they should be able to easily pick up where they left off. Follow accessibility standards in all parts of the product.

Inclusivity

Mews includes our hotel staff and guests alike. Avoid using terms that may single out certain groups of people or be derogatory in nature. Favor the use of neutral terms like “they” or “them”. Everyone should feel comfortable while using Mews.

Master/Slave

Whitelist/Blacklist